1. Data Controller
The data controller responsible for your personal data is:
Luke Motto
Motto Appraisal Service
Dallas-Fort Worth, Texas, United States
Email: privacy@mottoappraisal.com
This privacy policy applies to all services operated by Motto Appraisal Service, including the website at mottoappraisal.com (and any predecessor domains such as mottoappraisalservice.carrd.co), The Motto Appraisal Newsletter (hosted on Beehiiv), and all contact and scheduling forms.
2. Data We Collect
Information You Provide Directly
- Contact form submissions (Tally): Name, email address, phone number, property address, appraisal type, and any additional information you include in the form.
- Scheduling (Calendly): Name, email address, phone number, and appointment preferences.
- Newsletter subscription (Beehiiv): Email address and, optionally, your name.
- Email correspondence: Any information you provide when emailing us directly.
Information Collected Automatically
- Website analytics (Google Analytics via Google Tag Manager): IP address (anonymized), browser type, operating system, referring URL, pages visited, time on page, and general geographic location (city/region level).
- Newsletter engagement (Beehiiv): Email open rates, click-through data, and subscription status.
- Cookies: See the Cookies & Analytics section below.
Information We Do Not Collect
- We do not collect Social Security numbers, financial account information, or any sensitive personal data through this website.
- Appraisal reports and property data collected during the course of an appraisal engagement are governed by separate professional agreements and USPAP standards, not this website privacy policy.
3. How We Use Your Data
We use your personal data for the following purposes:
- Service delivery: To respond to your inquiries, schedule appraisal inspections, and deliver appraisal reports.
- Newsletter: To send you The Motto Appraisal Newsletter, including market data, appraiser insights, and case studies. You can unsubscribe at any time using the link in every email.
- Website improvement: To analyze website traffic and usage patterns via Google Analytics, helping us improve site content and user experience.
- Legal compliance: To comply with applicable laws, regulations, and legal processes.
Legal basis for processing (GDPR): We process your data based on (a) your consent (newsletter subscription), (b) performance of a contract (appraisal service delivery), (c) legitimate interest (website analytics, business operations), and (d) legal obligation where applicable.
4. Third-Party Processors
We use the following third-party services that may process your personal data:
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Beehiiv, Inc. — Newsletter hosting and delivery. Beehiiv processes your email address and engagement data (opens, clicks). Beehiiv Privacy Policy
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Tally — Contact and order forms. Tally processes the information you submit via forms on this website. Tally Privacy Policy
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Calendly, LLC — Appointment scheduling. Calendly processes your name, email, phone number, and scheduling preferences. Calendly Privacy Policy
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Google LLC — Google Analytics (via Google Tag Manager) for website analytics. Google processes anonymized IP addresses and browsing behavior. Google Privacy Policy
These processors are located in the United States. We have selected processors that maintain appropriate data protection standards. Where data is transferred outside the EEA, appropriate safeguards are in place (Standard Contractual Clauses or equivalent).
5. Cookies & Analytics
This website uses cookies and similar technologies:
- Essential cookies: Required for basic website functionality (e.g., navigation, form submissions). These cannot be disabled.
- Analytics cookies (Google Analytics): Used to understand how visitors interact with the website. These collect anonymized data about page views, session duration, and traffic sources. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
- Third-party cookies: Beehiiv, Tally, and Calendly embeds may set their own cookies. Please refer to their respective privacy policies linked above.
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.
6. Data Retention
- Contact form data: Retained for the duration of the business relationship and up to 3 years after the last interaction, unless a longer retention period is required by law or professional standards.
- Newsletter subscriber data: Retained until you unsubscribe. Upon unsubscription, your email address is removed from active mailing lists within 30 days. Beehiiv may retain anonymized engagement data.
- Analytics data: Google Analytics data is retained for 14 months per Google's default retention settings.
- Scheduling data: Retained by Calendly per their data retention policies.
7. Your Rights (GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, you have the following rights under GDPR:
- Right of access: Request a copy of the personal data we hold about you.
- Right to rectification: Request correction of inaccurate or incomplete data.
- Right to erasure: Request deletion of your personal data ("right to be forgotten").
- Right to restriction: Request restriction of processing of your data.
- Right to data portability: Request your data in a structured, machine-readable format.
- Right to object: Object to processing based on legitimate interest, including direct marketing.
- Right to withdraw consent: Withdraw consent at any time where processing is based on consent (e.g., newsletter subscription).
To exercise any of these rights, contact us at privacy@mottoappraisal.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.
8. California Privacy Rights (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to know: You may request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months.
- Right to delete: You may request deletion of your personal information, subject to certain exceptions.
- Right to correct: You may request correction of inaccurate personal information.
- Right to opt-out of sale/sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.
- Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.
To exercise your rights, contact us at privacy@mottoappraisal.com or call us at the number listed on our contact page. We will verify your identity before processing your request and respond within 45 days.
9. Children's Privacy
This website and our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at privacy@mottoappraisal.com and we will delete it promptly.
10. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, third-party processors, or legal requirements. The "last updated" date at the top of this page indicates when the policy was last revised. Material changes will be communicated via our newsletter or a notice on this website.
If you have any questions about this privacy policy, your personal data, or wish to exercise your rights, please contact:
Luke Motto
Motto Appraisal Service
Email: privacy@mottoappraisal.com
Website: mottoappraisal.com